I love color. I love the messages that colors send just by being a color. Reds for warmth and excitement. Blues for calming and honor (think first place ribbon.) Colors sometimes say things before our words even reach their audience.

the complete color harmony pantone edition

I love to page through color books every now and again for inspiration. The Complete Color Harmony, Pantone Edition: Expert Color Information for Professional Results. This book has pages of descriptions of the moods of different colors as well as sample palettes which work great when you’re trying to build your business identity. I have several books on color, but this one of my favorites.

I’ve pulled together a few online color resources you can use if you want to play around with some different ideas. You can use them for business logo colors, or even to help you repaint your workspace.

Don’t forget to write down the codes of your favorites. It’s hard to remember after you look at so many, and your designer needs to know which kind of blue you like best!